FF
Advisory Team

Fredrik Filipsson

Managing Director — Microsoft Negotiations

20 years in enterprise software licensing. Former Microsoft account executive with direct experience on both sides of the negotiation table. Led 150+ EA negotiations across Fortune 500 enterprises in North America and Europe. Specialises in commercial strategy, EA renewal structure, and M365 cost optimisation.

20Years Experience
231+Published Articles
500+EA Engagements
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Areas of Expertise

What Fredrik Advises On

EA Negotiation Strategy

Structuring leverage, timing renewal windows, and countering Microsoft's commercial tactics across all agreement types.

Microsoft 365 Cost Optimisation

E3/E5 licence mix analysis, elimination of redundant SKUs, and seat count rationalisation across enterprise tenants.

Copilot & AI Licensing

ROI modelling, pilot structure, licensing trap avoidance, and M365 Copilot negotiation strategy for enterprise deployments.

Dynamics 365 Licensing

Module selection, user type optimisation, and commercial negotiation for Dynamics 365 ERP and CRM implementations.

Commercial Contract Advisory

EA contract term negotiation, MCA transition strategy, and mid-term amendment advisory for complex enterprise structures.

Competitive Negotiation Tactics

Using Google Workspace, AWS, and market alternatives to create credible competitive pressure in Microsoft EA renewals.

Published Research

Articles by Fredrik Filipsson

Practical analysis grounded in 20 years of enterprise Microsoft licensing experience. No vendor affiliation. No filler.

How to Benchmark Your Microsoft EA Pricing

Without an independent benchmark, you cannot know whether Microsoft's EA proposal is competitive. In...

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How to Calculate Microsoft Copilot ROI

Expert guide to calculating real Copilot ROI. Learn the true cost basis, realistic adoption curves, ...

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How to Use Competitive Pressure

Strategic guide to leveraging competitive vendor evaluation in Microsoft EA negotiations — when comp...

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How to Consolidate Multiple Microsoft

Running multiple Microsoft EAs after a merger, acquisition, or divisional split? Independent Microso...

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How to Control Power Platform Licensing

Uncontrolled Power Platform adoption creates licence sprawl that compounds at EA renewal. Independen...

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Copilot Licensing Changes: What's New

Microsoft Copilot licensing changed materially in Q1 2026. Pricing adjustments, new SKU boundaries, ...

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Microsoft Copilot Licensing Traps: Hidden Costs in Enterprise Bundles

Exposing 5 hidden Copilot licensing traps enterprises fall into: E5 uplift pressure, adoption gates,...

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Copilot in M&A Due Diligence: Risks

Using Microsoft Copilot in M&A due diligence: data boundary risks, licence portability, EA assignmen...

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Enterprise Copilot Pilot Programme: How

How to design a 90-day enterprise Microsoft Copilot pilot programme: user selection, success metrics...

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Copilot Readiness Assessment: Is Your

Copilot readiness assessment framework for enterprises: 5-gate evaluation covering data governance, ...

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Microsoft Copilot for Sales vs. Service vs. M365: Licensing

Expert breakdown of Microsoft Copilot licensing differences: M365 Copilot vs. Copilot for Sales vs. ...

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Microsoft Copilot vs ChatGPT

Microsoft Copilot vs ChatGPT Enterprise: independent licensing comparison. Independent Microsoft lic...

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Work Directly with Fredrik

Our engagements are led by senior advisors — not handed off to junior analysts. If your EA renewal, true-up, or Copilot licensing question requires direct expert input, start here.

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