Our Microsoft Licensing Advisory Practice

The Microsoft Negotiations advisory team

The team behind 500+ Microsoft Enterprise Agreement engagements and $2.1B in managed Microsoft spend. Organized as practice areas — EA negotiation, audit defense, Copilot, Azure, M365, true-up — staffed by former LSP commercial leaders, ex-Microsoft licensing specialists and senior procurement operators. 20+ years average Microsoft licensing experience. 100% buyer-side. Not affiliated with Microsoft Corporation.

The team in one paragraph

The Microsoft Negotiations advisory team is a senior, independent practice built specifically for adversarial Microsoft EA negotiation, Microsoft audit defense and licensing optimization. Every senior practitioner has 15+ years of operational Microsoft licensing experience — either inside the LSP channel (SoftwareONE, SHI, Insight, Crayon, Computacenter), inside Microsoft's own Software Asset Management organization, or inside Fortune 500 IT procurement teams running large EAs. We are organized as five practice areas plus a research function. No member of the team holds a Microsoft Partner Network status, no member earns Microsoft commission, no member is in line for a Microsoft channel rebate. Our compensation runs one direction: the buyer pays, the buyer benefits.

2016Independent since
500+EA engagements
$2.1BManaged spend
32%Avg cost reduction
20+ yrsAvg practitioner experience
100%Buyer-side

How we are organized

We are a senior practice, not a generalist consultancy. Every engagement is led by a practice partner with direct Microsoft commercial experience in the relevant SKU family, supported by a small team of senior practitioners. There is no analyst leverage, no pyramid staffing model and no junior practitioner running the Microsoft negotiation. The economic model is fixed fee or success fee paid by the buyer, with no second revenue stream from Microsoft, no LSP referral kickback, and no Microsoft Partner Network rebate. The legal entity behind Microsoft Negotiations holds no Microsoft Partner status of any kind. This is the same structural pattern as a buyer-side M&A advisor or a fixed-fee employment lawyer.

The five practice areas plus the research function are described below. Each practice is led by a senior partner with 15+ years of operational Microsoft licensing experience in that SKU family and has cross-trained backup across the other practices. Practice leadership is described by role — we do not publish individual photo galleries or named author bylines on this site, which is a deliberate decision: in adversarial Microsoft negotiation the named buyer-side counterparty creates a personal attack surface for Microsoft's account team and a relationship-management vector we will not concede. The org-level expertise and the firm-level track record are what you are buying; you will meet the named practice partner during the scoping call.

Practice areas

Practice 1

Enterprise Agreement Negotiation

The flagship practice. Covers the full EA lifecycle — opening counter-proposal, level-pricing classification (A/B/C/D) defense, price-protection language, anniversary administration, True-Up negotiation, EA renewal strategy, Reduced Base Inventory (RBI) at renewal, EA-to-MCA-Enterprise transitions and the new EA tier consolidation that takes effect across the 2026 commercial cycle. Lead partner: former LSP commercial director with 18 years in the channel.

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Practice 2

Microsoft Audit Defense

Contractual audit clause review, Microsoft Verification posture, SAM engagement defense, findings negotiation and settlement structure. Includes the 4-phase audit defense methodology used across 80+ Microsoft audits since 2016. Lead partner: former senior Microsoft Software Asset Management specialist with first-hand experience of the audit playbook on the other side of the table.

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Practice 3

Microsoft 365 & Copilot Advisory

SKU optimization across M365 E3/E5, F1/F3 Frontline, Defender, Entra, Purview and Intune Suite. Copilot for M365 deployment economics, Copilot Studio four-mechanism billing, the new E7 Frontier bundle, and Agent 365 entitlement modeling. Lead partner: 16 years in M365 modern-work licensing including 6 years inside an LSP M365 specialist team.

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Practice 4

Azure & MACC Advisory

Microsoft Azure Consumption Commitment (MACC) structure, Azure Hybrid Benefit (AHB) optimization, Reserved Instance and Savings Plan portfolio strategy, Azure cost-management governance, sovereign-cloud and Fabric capacity allocation. Lead partner: 15 years across cloud cost engineering and Azure commercial structuring.

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Practice 5

True-Up, Compliance & Optimization

Annual True-Up forensic review, license-position reconciliation, dual-use rights, qualified user/device modeling and structural license optimization between EA anniversaries. Pairs with the Audit Defense practice on Microsoft Verification engagements. Lead partner: former Fortune 500 senior IT procurement manager who ran a $40M Microsoft EA on the buyer side for nine years.

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Anonymized engagement

Global manufacturer · 22,000 users · EA renewal · 2026. Three-practice engagement — EA Negotiation lead, Microsoft 365 & Copilot Advisory, and the Research function. Outcome: $31.4M of $97M opening proposal negotiated out (32.4% reduction), Copilot for M365 deployment phased from 100% to 38% over 24 months, Unified Support attach defended, E5 step-up rejected on 14,000 of the 22,000 users. Engagement led by named practice partner introduced during the 30-minute scoping call.

Expertise matrix

The expertise matrix below maps the Microsoft commercial topics our team practices to the senior depth available in each. "Senior" means 15+ years of operational Microsoft licensing experience in that domain. "Working depth" means 5–15 years. We publish this matrix because in the LSP and Big-4 procurement market many firms claim broad Microsoft licensing capability without senior depth in any specific SKU family; the question we get asked most often by enterprise procurement leads is "who actually owns Copilot or who actually owns MACC in your team" — and the answer is in this matrix.

Microsoft topic / SKU familySenior depth on teamPractice owner
EA Negotiation & Renewal Strategy6 senior practitionersPractice 1 — EA Negotiation
Level-pricing (A/B/C/D) defense4 senior practitionersPractice 1 — EA Negotiation
True-Up forensic review4 senior practitionersPractice 5 — True-Up
Microsoft Verification / SAM audit defense3 senior practitionersPractice 2 — Audit Defense
SPLA audit and hosting compliance2 senior practitionersPractice 2 — Audit Defense
M365 E3 / E5 / F1 / F3 optimization5 senior practitionersPractice 3 — M365 & Copilot
Copilot for M365 deployment economics4 senior practitionersPractice 3 — M365 & Copilot
Copilot Studio 4-mechanism billing3 senior practitionersPractice 3 — M365 & Copilot
Agent 365 / E7 Frontier modeling3 senior practitionersPractice 3 — M365 & Copilot
Azure MACC structure & growth-discount modeling4 senior practitionersPractice 4 — Azure & MACC
Reserved Instances, Savings Plans, AHB portfolio strategy4 senior practitionersPractice 4 — Azure & MACC
Unified Support negotiation3 senior practitionersPractice 1 — EA Negotiation
EA to MCA-Enterprise / CSP transition3 senior practitionersPractice 1 — EA Negotiation
Dynamics 365 and Power Platform licensing3 senior practitionersPractice 3 — M365 & Copilot
SQL Server, Windows Server, BYOL strategy3 senior practitionersPractice 4 — Azure & MACC
GitHub Copilot Enterprise billing2 senior practitionersPractice 3 — M365 & Copilot

How we recruit

We hire from three pools and we do not hire from any other. The first pool is LSP commercial veterans — practitioners who have spent 10+ years inside SoftwareONE, SHI, Insight, Crayon, Computacenter, CDW or comparable Microsoft channel partners and who understand from the inside how Microsoft constructs partner incentive plans, attach quotas and rebate structures. The second pool is former Microsoft Software Asset Management specialists — practitioners who have run Microsoft Verification engagements from Microsoft's own side and who know the audit playbook before the audit letter arrives. The third pool is Fortune 500 enterprise procurement operators — practitioners who have personally signed EAs of $20M–$100M+ on the buyer side and have lived through True-Up cycles, renewals, audits and tier-pricing fights in a senior in-house role.

We do not hire generalist Big-4 consultants who have rotated through "Microsoft licensing" as one of many cloud topics. We do not hire from current Microsoft commercial roles — there is a 24-month cooldown for any candidate moving directly from a Microsoft commercial or account-team role into our practice, because residual Microsoft confidentiality obligations and account-team relationships interfere with adversarial negotiation. We do not hire on commission or revenue-share — every senior practitioner is salaried plus practice-level success-fee distribution.

The Microsoft Negotiations briefing

Monthly. Microsoft commercial tactics, EA negotiation moves, audit defense playbooks. Written by the practice. No promotional content.

Engagement governance

Every engagement is run under a written engagement letter signed by the firm's managing partner. Conflict checks are run before scoping. We refuse engagements where we hold any concurrent advisory relationship with a Microsoft channel partner that would touch the same EA, and we publish a conflicts register internally that is reviewed quarterly. We accept no LSP referral fees, no Microsoft Partner Network rebates and no commission income from any Microsoft channel partner. The firm carries professional indemnity insurance appropriate to large-EA negotiation engagements.

Every Microsoft commercial document we produce — counter-proposal, level-pricing defense brief, audit response letter, True-Up reconciliation, MACC structure recommendation — is reviewed under a two-partner sign-off rule. No senior practitioner files a buyer-side document under their own name without a second partner's review. This is the same governance pattern used in legal opinion drafting and is the structural reason engagement quality stays consistent across the practice.

How to meet the team

The 30-minute scoping call is the introduction. On that call you will meet (i) the firm partner who runs the relevant practice — usually EA Negotiation or Audit Defense — and (ii) a senior practitioner from the supporting practice if the engagement crosses practice lines. The scoping call is free, includes a one-page engagement-shape memo within five business days, and is independent of whether you proceed. There is no sales team in between; the partner who would lead your engagement is the partner on the scoping call.

Brief the Microsoft Negotiations team

30-minute scoping call with the senior partner who would lead your engagement. Fixed-fee engagement proposal within five business days. Independent since 2016. Not affiliated with Microsoft Corporation.

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Est. 2016 · 500+ Engagements · $2.1B Managed · 32% Avg Reduction · 100% Independent

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Independent, buyer-side advisors. 500+ engagements, 32% average cost reduction. Not affiliated with Microsoft Corporation.

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